In the dynamic and ever-changing world of digital marketing, certain names stand out not only for their adaptability but also for their vision of redefining the landscape. Carlos Merlo, founder of Victory Lab, is one such visionary who has made an indelible mark in the industry.
A Video that Changed Everything
Five years ago, a video propelled Carlos Merlo and his company, Victory Lab, to fame, capturing global attention. In it, a 29-year-old Merlo announced he would stop working for politicians after assisting the next leader to the presidential seat. While there’s no absolute certainty about his current collaborators, a look at his recently relaunched social media offers insights. Previously, it was common for him to openly support his clients.
It’s crucial to remember that this video, despite giving him unprecedented visibility in prominent global media, also brought criticisms questioning the ethics of his work, accusing him of being a fabricator of fake news and a spreader of lies. Despite the challenges, the Mexican consultant has shown remarkable resilience, adapting and evolving.
Victory Lab: A Revolution in Marketing
Merlo has demonstrated that with the right approach, effective communication to normally challenging advertising markets is possible. Over the years, through hundreds of conferences and a dozen books, the marketer and communicator has made it clear that his work goes beyond what was shown in that video, becoming a reference point in political communication.
The term “Artificial Conversation,” coined by Merlo, is more than a marketing tactic. It’s a method. Through data analysis and market research, this technique redefines how bots and personalized content are used. Rather than spreading false or misleading information, it focuses on delivering specific messages to audiences, targeting services that would otherwise struggle to advertise.
“Artificial Conversation” is not only effective but also ethical, focusing on providing real value to consumers and eliminating the need for deceptive tactics.
In summary, Carlos Merlo is not just the founder of Victory Lab; he is the heart and soul behind a revolution in digital marketing, and his story is far from over.
