Outdoor events such as fairs, festivals, markets, and tradeshows may be an excellent method to promote your company. To attract the attention of passersby and spread the word about your products and services, however, you will need the greatest outdoor event signage.
This tutorial will examine nine outstanding examples of external sign UK and event signage that may be used for many sorts of events.
What Is Signage?
Signage is a generic word used to refer to all types of signage. Signage comes in a variety of forms, styles, and sizes, from retail signs to lightboxes, banners, and A-boards, and the correct signage can be an effective marketing tool for your company. External sign UK companies such as Sign world can help you with signage ideas.
The advantages of event signage
Why would you want to utilize outdoor event signage in the first place? Numerous advantages are connected with high-quality signage, including:
- Increasing brand recognition
- Increasing sales of products and services
- Attracting consumers and producing leads
- Directing event participants to crucial places
- Highlighting event sponsors or collaborators
Event Signage Ideas That Are Most Effective
Clearly, outdoor signage can have a significant impact on any outdoor event. Now, let’s take a look at nine of the pmrks most effective types of signage for trade shows, fairs, festivals, and other special events.
Social Media Photo Zone
Currently, social media reigns supreme in terms of marketing and brand exposure, and it may be quite advantageous to utilize social media to your benefit. Creating a social media picture zone is an excellent method to do this.
Simply designate a space for social media images, fill it with entertaining décor and event-specific branding, and encourage guests to shoot selfies and post them online. This will help your business be recognized beyond the event, as well as provide guests with an enjoyable activity.
Banners and Flags of Feathers
When it comes to outdoor events, large, flamboyant, and vibrant signage tends to be the most effective. Banners and flags are thus an excellent alternative since they assist to catch people’s attention even in a vast outdoor area with several other things to look at.
These kinds of outdoor standing signage solutions are available in a variety of sizes and can be tailored to your specifications; they can also be used in a variety of ways. You may place a banner above the door or surround the venue’s perimeter with feather flags, for instance.
Not to add, banners and flags are wonderful external sign UK that are often and effectively used throughout trade show preparation.
Many events, such as job fairs and festivals, will often have tables set up around the event space. You may utilize a table as an information desk or one for ticket sales, for instance.
Branded table coverings are a cost-effective kind of outdoor advertising signage that you can employ to identify and bring attention to these tables.
Customized Lawn Signs
When searching for a high-quality outdoor advertising opportunity, yard signs are another entertaining and adaptable alternative to explore. They are available in many forms and sizes. Moreover, you may customize them according to your specifications.
In outdoor settings, you may stake yard signs may into the ground or placed them on stands, as required. Hence, they are super effective to direct attendees or to beautify the event venue.
A board sign
A-board signs, also known as sandwich boards or sandwich signs, are perfect for many types of outdoor events, including weddings, photo sessions, festivals, and food fairs. You can simply place them, even on uneven terrain, and utilize them to show event-related information.
Moreover, these signs are ideal for placement in important sections of the event site, such as the entry to greet guests with a schedule of activities or to direct them to other spots.
No matter whether your event takes place during the day or at night, neon lights may provide a lively, contemporary touch to the occasion.
Neon lights are now quite fashionable and immensely popular. They may be in bespoke shapes or letters to spell out the phrases and messages you like to convey to your visitors, such as instructions to ticketing areas or your brand’s motto.
Stickers are an additional wonderful alternative for your next outdoor event. They are inexpensive, simple, and infinitely adaptable in a million different ways.
You may arrange stickers of various sizes around your event to adorn the venue, and you can also distribute stickers as promotional giveaways to your attendees.
Attempting to ensure that attendees can locate their way around an event is a common challenge for event organizers. External sign UK by sign world may help you.
This is aided by directional signage, which is constructed with arrows and directions to assist individuals to find their route. This might be essential for large events with several attractions.
Frequently, outdoor events disperse throughout expansive areas, such as fields or courtyards. Hence, making it difficult for attendees to navigate and orient themselves. Moreover, this may cause some exhibitors or features of the event to be overlooked.
Customized event tents are a terrific way to facilitate your guests’ movement and create a more enjoyable event experience. You may personalize a food tent with the names of the food suppliers, such as a ticket tent or a networking tent. Options are limitless.
Best Practices for Outdoor Event Signage
Here are some extra considerations to make your outdoor event signage as effective as possible.
- Size is crucial — huge stadiums require big signage
- Ensure that the colors and themes of your signage correspond with the event’s theme
- Position signage in strategic locations to maximize their visibility
- Consider the weather and choose signage that can withstand rain and wind
- Always get your signage from reputable, established companies for the greatest outcomes.
Outdoor event signs and external sign UK are essential marketing tools for advertising your brand and giving clients the information they want. Because the purpose of creative outdoor signage is to draw attention and effectively communicate information, employ color, contrast, typefaces, and sizes to make it visually appealing.