What is SEO?
This is a common question, especially for those unfamiliar with online marketing. SEO stands for search engine optimization. SEO is the process of capturing search engine traffic such as google suggest primelis listings. This article will provide information about SEO, the current market status, and future projections.
The Major SEO Players
The online SEO industry is just like any other business. This includes SEO local tool providers, such as small digital agencies and SEO free lancers, web-designers, and many others.
Search Engine Optimization Players: Returns
People get into business to make money and improve their economic standing. The rates of return in the SEO industry are high. A recent study on SEO returns over a 12-month period shows that at most all players took home something. The returns can vary depending on the players’ skills and hard work. According to this research, 34% said they were paid less than $30,000, while 17% of the respondents claimed they received more than $500,000 in returns.
The above statistics show that the organization’s size played a significant role in determining the amount of returns received. It is absurd to expect large organizations to receive high returns. Low turnover rates could also be due to the lack of clear shifts in earnings from SEOs, as well as newbies entering the market. Despite the lack of clear changes in SEO earnings from 2011, it is difficult to predict what the future course of the SEO market. However, local SEO services seem to be in demand and are attracting more providers. This is increasing the competition.
The New Issues in the Current SEO Returns
Several questions arise from the above distribution of return. The following are some examples:
* According to statistics, a high percentage of SEOs have a low income which suggests that SEO services are not priced competitively.
* Small and medium-sized businesses may not realize the importance of SEO services.
* Low SEO income earners (those earning less than $30,000 per year) are being questioned if they can deliver quality services while making that much.
* If their income is static, it is not known if SEOs will be still in business.
The Current SEOs Income per Customer
The SEO income per client also varies, just like the annual SEO returns. There are clients who will pay less than $100 per month, while others will pay more like $5000 per month. The type and depth of the services offered can both influence the client’s income. The amount charged will also depend on the size of the client’s business. Small businesses, for example, are often charged less because they have fewer requirements than Best SEO Company Primelis large franchise companies.
Research shows that not all SEO service providers work on a high volume basis. These SEOs offer simple SEO services at low monthly rates. These SEO service providers have a high customer turnover and a dedicated sales team.
Some SEO service providers also offer services that are more thorough and more professionally tailored to each client, which results in a lower number of clients.
It is important that any SEO service provider on the market today operates in accordance with the above statistics.
Modern SEOs: How to Handle Their Capacity
As compared to previous years, the number of clients that SEOs handle is increasing. According to statistics, 40% of SEOs have at least 11 clients and 23% have at least 21. This large number of clients requires more work, more tasks, more research and more clients to be addressed. High client numbers require a high degree of efficiency to ensure clients receive quality services.
For most SEOs, market structure is key
To promote their businesses, SEOs use a variety of marketing methods. Most SEOs consider word of mouth to be the best marketing channel. This is due to the trust and reputation of the business as well as the relationships that were built during offline campaigns.
SEOs practice offline marketing as well as online marketing like the use of LinkedIn and other social media. Most SEOs prefer LinkedIn over other social networks, as it offers better opportunities for lead generation and networking.
SEOs offer services
Nearly all SEOs offer onsite optimization, with 91% of them doing this. Google+ optimization is also popular as 86% of SEOs claim to offer this service to clients. Only a small number (11%) offer affiliate marketing to their clients.
Additional services offered by SEOs
* Content creation/optimization
* Link building
* Building a Citation
* Social media marketing
* Website development
* PPC
* Mobile site development
* Video marketing and mobile advertising
Onsite marketing is the most requested service by SEO clients, and affiliate marketing is the least. Other services are somewhat averagely requested. However, small and medium-sized businesses don’t understand the potential of mobile marketing and video marketing and so they tend to not use them. Therefore, SEOs must educate clients about these marketing channels in order to help them choose the right ones.
82% of respondents were asked what online SEO services they believe are most effective in generating leads. After 62% of respondents to an SEO survey voted for it, local search seems to be second. PPC ranks third with 53%, while social media comes in at 4th place with 26%. Daily deals are appealing to SEOs, as only 1% of them voted for it.
Amazing SEO Tasks
55% of current SEOs on the market consider link building the most difficult and time-consuming task. However, 15% of them believe content writing is the most difficult and time-consuming task of all their tasks. This means that 55% of those who find link building boring are also bored.
Future Projections
This is a summary of what we expect to see in the near future when it comes to SEO business.
Expansion of SEO Companies
SEO businesses have been steadily growing in comparison to previous years. About 93 percent of SEOs are optimistic about growing their businesses and also expect to grow. Most SEOs (82%) will recruit additional staff to help them achieve their goals of growing their business.
Social media will also grow and become more efficient than local directories. Most SEOs believe social media can be more effective because friends recommend it. Mobile usage will continue to increase and be relevant for local businesses.
Increased confidence in SEO business
The SEO industry is growing in confidence, unlike other businesses. Although this is a highly competitive and innovative industry, many SEOs are still open to recruiting staff to drive their businesses forward. 84% of sampled SEOs participating in the SEO research believe that the SEO industry will be more profitable this year.
There is also high confidence that the SEO players will increase their understanding of SEO/social with the business owners they serve in the future. This will not only increase business owners’ rates of investment but also allow them to transfer their marketing budgets away from other channels to digital channels
